Marketplace
Recovering Amazon listings after health-claim disapprovals
A pharmacy OTC range on Amazon was hamstrung by listing suspensions and vague bullet points copied from suppliers.
Book a Free Digital AuditSponsored product spend was live, but half the hero SKUs were inactive. The e-commerce manager spent hours each week fixing suppressions without understanding root cause.
Listing forensics
We audited titles, bullets, and A+ content against Amazon health policy and ASA-style claim rules. Supplier marketing copy was rewritten in plain, allowable language with consistent ingredient statements.
Advertising restructure
Campaigns were split by category with negatives for irrelevant health queries. Landing pages on Amazon were aligned to the same claims as the Shopify site to avoid cross-channel contradictions.
Steady state
A monthly disapproval watchlist and image standards doc meant new SKUs launched cleanly. The team could see margin by line instead of guessing from Amazon's default reports.
Project timeline
Week 1–3
Listing rewrites and reinstatement requests.
Week 4–6
Ad restructure and brand store refresh.
Ongoing
Feed monitoring and seasonal catalogue updates.
Outcomes
Active catalogue
Majority of revenue SKUs back live with compliant copy.
Ad efficiency
Lower wasted spend after negative keyword and structure work.
Process
Repeatable launch checklist for new OTC lines.
What other pharmacies can take from this
- →Supplier copy is rarely marketplace-ready for pharmacy OTC.
- →Amazon and your own site must share one claims library.
Client names withheld for confidentiality. Outcomes reflect the engagement described; your results depend on location, competition, and team capacity.
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