Case studies

How pharmacies grow digitally

Detailed project narratives by platform and pharmacy type. Names withheld for client confidentiality — the situations and outcomes reflect work we deliver every week.

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Local growthGoogle Business & organic search

From invisible on Maps to the first call for Pharmacy First

Single-site independent · North West

A high-street pharmacy with strong clinical capability was losing walk-ins because patients simply did not know they offered Pharmacy First or blood pressure checks online.

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Social & contentFacebook & Instagram

One brand voice across four branches on social

4-branch group · Midlands

A regional group needed consistent, compliant social content without each branch improvising claims or going quiet for weeks.

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E-commerceShopify

First compliant Shopify store for a busy high-street pharmacy

High-street independent · South East

OTC demand was there, but the pharmacy had no structured way to sell online without creating distance-selling risk or staff overload.

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MarketplaceAmazon

Recovering Amazon listings after health-claim disapprovals

Small chain · National shipping

A pharmacy OTC range on Amazon was hamstrung by listing suspensions and vague bullet points copied from suppliers.

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MarketplaceeBay

Refreshing an eBay store patients already trusted

Independent · Suburban

Years on eBay had left a patchwork store — mixed imagery, outdated policies, and seasonal products buried.

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Paid searchGoogle Ads

Tracking enquiries from Google Ads for travel and weight services

Independent · Urban

Paid search was running, but the owner could not tell which services generated enquiries or whether spend was profitable.

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ComplianceWebsite & print

Stopping mixed messages across six branches

6-branch group

Marketing assets had grown organically — each branch tweaked posters and web banners until claims conflicted with the group's clinical governance.

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MarketplaceGoogle Merchant

Fixing Google Shopping disapprovals for an OTC-heavy pharmacy

OTC-focused independent

Shopping ads were paused because Merchant Centre flagged landing pages, missing attributes, and mismatched availability.

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