Compliance
Stopping mixed messages across six branches
Marketing assets had grown organically — each branch tweaked posters and web banners until claims conflicted with the group's clinical governance.
Book a Free Digital AuditA near-miss ASA query on a weight-management poster convinced the board to centralise how marketing was produced and approved.
Asset library
We catalogued every live poster, web banner, and social template. Duplicates and outdated claims were retired. Approved templates were rebuilt with mandatory footers and superintendent sign-off fields.
Review rhythm
A 48-hour turnaround SLA for new assets meant branches could still run local campaigns without bypassing compliance. Quarterly audits sampled live pages and in-store PDFs.
Confidence returned
Managers marketed Pharmacy First and flu again because they trusted the process. Website updates flowed through the same checklist — reducing fear of publishing.
Project timeline
Month 1
Asset audit and template rebuild.
Month 2
Workflow rollout and branch training.
Quarterly
Compliance sampling and updates for seasonal services.
Outcomes
Speed
Predictable 48-hour review for branch campaigns.
Consistency
Aligned claims across web, print, and social.
Risk
No further ASA escalations on reviewed assets.
What other pharmacies can take from this
- →Compliance scales with templates and SLAs — not one-off approvals.
- →Groups should treat marketing assets like SOPs.
Client names withheld for confidentiality. Outcomes reflect the engagement described; your results depend on location, competition, and team capacity.
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