Marketplace
Refreshing an eBay store patients already trusted
Years on eBay had left a patchwork store — mixed imagery, outdated policies, and seasonal products buried.
Book a Free Digital AuditThe pharmacy relied on eBay for 15% of OTC revenue but had not redesigned the storefront since 2019. Conversion lagged despite strong feedback scores.
Storefront and trust
We redesigned store categories to mirror how patients shop: travel, skincare, vitamins, and baby. Policies were updated for dispatch times that matched real dispensary capacity.
Listing quality
Titles and images were standardised. Promotional calendar tied eBay deals to in-store posters so patients saw one offer everywhere.
Operational fit
Pick-and-pack instructions were documented so locum staff could fulfil orders without calling the owner. Returns messaging was clarified to reduce disputes.
Project timeline
Week 1–2
Store design and policy updates.
Week 3–4
Top 50 SKU listing refresh.
Month 2+
Promotional calendar and monthly performance review.
Outcomes
Conversion
Improved listing click-through after imagery and title work.
Brand
Cohesive store presentation aligned with high-street identity.
Operations
Clear fulfilment SOP for weekend and locum cover.
What other pharmacies can take from this
- →eBay rewards consistency — not just low prices.
- →Align promotions with in-store to avoid patient confusion.
Client names withheld for confidentiality. Outcomes reflect the engagement described; your results depend on location, competition, and team capacity.
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