Paid search
Tracking enquiries from Google Ads for travel and weight services
Paid search was running, but the owner could not tell which services generated enquiries or whether spend was profitable.
Book a Free Digital AuditPrevious agencies reported clicks and impressions. The pharmacy needed booked consultations and form fills — not vanity metrics.
Campaigns by service line
We separated travel health, weight management, and general pharmacy into campaigns with tailored ad copy and landing pages. Health claims were educational; no before/after promises.
Tracking patients actually convert
Call tracking, form events, and thank-you page goals were wired into Google Ads. Offline, staff logged which enquiries cited Google — closing the loop the owner needed.
Optimising spend
After six weeks we cut underperforming keywords, shifted budget to travel season peaks, and refreshed ad copy for flu season without restarting from scratch.
Project timeline
Week 1–2
Account rebuild and landing page updates.
Week 3–8
Conversion tuning and weekly performance checks.
Month 3+
Seasonal campaigns and monthly owner reports.
Outcomes
Visibility
Clear cost-per-enquiry by service line.
Compliance
Ad copy library approved for reuse each season.
Control
Owner could pause or shift budget without agency jargon.
What other pharmacies can take from this
- →Pharmacy PPC must be judged on enquiries and bookings, not clicks.
- →Landing pages and ad claims must be reviewed together.
Client names withheld for confidentiality. Outcomes reflect the engagement described; your results depend on location, competition, and team capacity.
Discuss a similar projectFree pharmacy digital growth audit
Stop guessing where patients are going online
Get a prioritised plan for visibility, bookings, compliance, and channels — before you commit to any package.