Marketplace
Fixing Google Shopping disapprovals for an OTC-heavy pharmacy
Shopping ads were paused because Merchant Centre flagged landing pages, missing attributes, and mismatched availability.
Book a Free Digital AuditThe owner had been told Google Shopping 'did not work for pharmacies'. The real issue was feed hygiene — not the channel.
Feed diagnostics
We mapped every disapproval reason to SKU-level fixes: GTINs, availability sync, shipping labels, and landing pages that matched feed titles.
Landing page alignment
OTC product pages were updated so Shopping clicks landed on in-stock items with the same price and title patients saw in the ad.
Shopping relaunch
With a clean supplemental feed for promotions, Shopping returned as a measurable OTC channel alongside organic search.
Project timeline
Week 1
Merchant Centre audit and error prioritisation.
Week 2–3
Attribute fixes and landing page updates.
Week 4+
Shopping campaigns with ongoing feed monitoring.
Outcomes
Feed health
Disapprovals reduced to a manageable maintenance queue.
Shopping
Ads restored with policy-safe product data.
Insight
SKU-level margin visibility linked to Shopping performance.
What other pharmacies can take from this
- →Merchant Centre needs pharmacy-specific attribute discipline.
- →Feeds break when website stock and titles drift — monitor monthly.
Client names withheld for confidentiality. Outcomes reflect the engagement described; your results depend on location, competition, and team capacity.
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