Social & content
One brand voice across four branches on social
A regional group needed consistent, compliant social content without each branch improvising claims or going quiet for weeks.
Book a Free Digital AuditBranch managers were keen to post locally but frightened of saying the wrong thing. Marketing had no calendar — flu season passed with a single generic post.
Governance first
We worked with the superintendent to define what could be said about Pharmacy First, travel health, and OTC promotions on social. We built a claim library and a 48-hour approval workflow so managers could suggest local photos while central marketing retained sign-off.
Content that branches could reuse
Monthly packs included editable templates: community photos, pharmacist introductions, and service reminders. Paid boost budget focused on postcode radii around each branch, driving traffic to branch-specific landing pages rather than a generic homepage.
Results the board cared about
Posting went from sporadic to four branches on schedule every week. Engagement rose because content felt local — real staff, real window displays — while staying on-message. The group could finally report social-driven clicks alongside walk-in trends.
Project timeline
Month 1
Channel audit, guidelines, and approval workflow.
Month 2
First content packs, scheduling, and paid test campaigns.
Month 3+
Optimise creative, expand reels, and tie posts to service KPIs.
Outcomes
Consistency
All four branches published on the agreed weekly rhythm.
Compliance
Zero ASA-related complaints; faster sign-off as templates matured.
Traffic
Measurable uplift in clicks to service pages during campaign weeks.
What other pharmacies can take from this
- →Groups need central compliance guardrails and local authenticity — not one or the other.
- →Boost spend works when it lands on service-specific pages with tracking.
Client names withheld for confidentiality. Outcomes reflect the engagement described; your results depend on location, competition, and team capacity.
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