GBP is your second homepage
Most local patients see your Google Business Profile before your website. Accuracy beats optimisation hacks — pair GBP work with local SEO.
GBP optimisation sequence
- Verify ownership and protect against unauthorised edits
- Set primary category and accurate service attributes
- Upload fresh exterior and team photos quarterly
- Add Pharmacy First and private services with descriptions
- Publish weekly posts during seasonal peaks
- Respond to all reviews within five working days
Profile health vs neglect
| Area | Works | Avoid |
|---|---|---|
| Hours | Bank holidays updated before patients travel | Out-of-date Christmas hours still live in March |
| Services | Links to dedicated on-site landing pages | Generic homepage only — high bounce |
24h
Target response time for new reviews
5+
Photos minimum to look credible on Maps
1
Verified profile per physical branch
Key takeaways
- Treat GBP as a conversion surface, not a directory stub.
- Keep hours, services, and site URLs synchronised.
- Photos and review responses build local trust.
Frequently asked questions
Pharmacy is typical; add relevant secondary categories only when accurate. Misleading categories can trigger suspensions.