OTC online is operations plus marketing
Listing products without dispatch, consultation, and returns processes creates GPhC risk. Start with a defined SKU list and Shopify store for pharmacy configuration reviewed by your team.
OTC go-live checklist
- Distance selling policy published on site
- Product categorisation matches SOPs
- Pharmacist review of top 50 SKU descriptions
- Delivery cut-offs and geography stated clearly
- Returns and faulty goods process documented
- Sync inventory to prevent overselling
Owned store vs marketplace-only
| Area | Works | Avoid |
|---|---|---|
| Brand | Shopify hub with service cross-sell | Only eBay with no owned patient relationship |
| Compliance | One approved claims library for all channels | Different claims on Amazon, eBay, and site |
Categories needing extra care online
- Pharmacy-only medicines where consultation applies
- Age-restricted lines
- High-theft or misuse-potential products
- Bundles mixing OTC with service vouchers
Key takeaways
- Operational readiness before marketing scale.
- One source of truth for compliant product copy.
- Combine owned store with selective marketplace presence.
Frequently asked questions
Follow GPhC guidance on online pharmacy standards — patient identification, consultation where required, and secure supply chain.