Marketplace

Amazon Store Management and Optimisation

Amazon health and beauty categories demand accuracy. We optimise product detail pages, Brand Store content, and advertising while avoiding prohibited claims.

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Amazon's health and beauty categories are unforgiving on claims. We help pharmacy sellers stabilise listings, Brand Store presentation, and sponsored ads.

Common challenges

  • · Listing suppressions from supplier marketing copy
  • · Wasted ad spend on broad health keywords
  • · Inconsistent brand experience vs your website

Our approach

Phase 1

Reinstatement

Fix root-cause suppressions on hero SKUs first.

Phase 2

Content

Rewrite bullets and A+ with a shared claims library.

Phase 3

Ads

Structured campaigns with negatives and margin-aware bids.

Phase 4

Governance

Launch checklist for every new OTC line.

Deliverables

  • Listing and A+ optimisation
  • Sponsored product restructure
  • Brand Store refresh
  • Disapproval monitoring

Compliance: No medicinal claims beyond what Amazon and UK advertising rules permit for OTC.

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