Marketplace

eBay Store Management and Optimisation

We set up, optimise, and maintain eBay stores for pharmacy OTC ranges — compliant titles, images, policies, and fulfilment messaging that align with your GPhC responsibilities.

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eBay remains a practical OTC channel for pharmacies with established accounts and repeat buyers. We treat the store as an extension of your high-street brand — not a discount bin.

Common challenges

  • · Outdated categories and mixed-quality images
  • · Policy wording that does not match dispensary fulfilment times
  • · Promotions disconnected from in-store offers

Our approach

Phase 1

Store architecture

Category tree aligned to how patients shop your range.

Phase 2

Listing standards

Titles, bullets, and images that pass health and beauty policies.

Phase 3

Operations

Pick lists, dispatch SLAs, and returns messaging your team can follow.

Phase 4

Growth

Promotional calendar tied to seasonal demand and local marketing.

Deliverables

  • Store redesign and branding
  • Top-SKU listing optimisation
  • Policy and fulfilment alignment
  • Monthly performance review

Compliance: Health claims follow eBay and ASA expectations — we maintain allowable wording per product line.

Free pharmacy digital growth audit

Stop guessing where patients are going online

Get a prioritised plan for visibility, bookings, compliance, and channels — before you commit to any package.